Nelly has partnered up with Honey Nut Cheerios on a new marketing campaign, “Must be the Honey” (seriously), and to celebrate, the cereal brand has put together some special footwear. Using NIKEiD.com, they’ve created 250 pairs of the Honey Nut Cheerios x Nike LeBron X Must be the Honey, and are distributing them to various celebrities including Angela Simmons and Bow Wow.
The shoe sports a predominantly goldish-yellow style, with black through the Zoom Air bag and on the Flywire. That color also works the medial-side text: Bee near the collar, and 79 a bit lower down. (The cereal debuted in 1979.)
A special New Era snapback accompanies the shoe, as do campaign-specific lacelocks: one featuring Buzz the Bee’s face and the other boasting “MUST BE THE HONEY.”
Additional photos via General Mills.