As we mentioned a week ago, today marks the unveiling of the new Utah State logo, a sort of rebranding process for the whole athletic department like the ones we’ve seen recently at Arizona State and Missouri. In concert with Nike, the school designed a new mark that would clearly identify the university and its myriad sports programs, while celebrating their individuality. The result is a new block “U” logo with “STATE” scrawled horizontally through the middle, somewhat reminiscent of the previous logo (a “U” with horizontal “STATE”) while still clearly new.
And while many of the sports programs are donning new gear, perhaps none is more impressive than the new Utah State football uniforms, which include a unique patterned helmet. I’m working on getting some official photos of the new stuff, but in the meantime big H/T to Jeremiah Jensen for the pictures.