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Air Jordan 2012 Release Date, Officially Unveiled

by Sir Lucas Leftfoot on 2012/02/07

Today marked the official unveiling of the Air Jordan 2012. (Release date for which is set for February 25th, with a couple Deluxe versions, Wolf Grey and University Blue, hitting retailers tomorrow.) A shoe which takes performance customization to an unprecedented new level, the Air Jordan 2012 was four years in the making, and borrows design inspiration from everything from Michael Jordan’s legacy to the zoot suit.

According to Tinker Hatfield, this shoe is Jordan Brand’s response to the increasing demand for customizable hoops models, hence the two interchangeable booties — a highcut for more ankle support and a lowcut for quicker players who need more ankle movement — and three interchangeable midsoles: ‘Fly Around,’ which features a Zoom Air unit in the heel for light, responsive cushioning; ‘Fly Over,’ which has Zoom in the forefoot and an encapsulated Air Sole unit in the heel, blending responsiveness with impact protection; and ‘Fly Through,’ which goes for a full-length encapsulated Air Sole unit for maximum impact protection.

All said, the combination of midsoles and booties give the wearer six possible configurations, and the Air Jordan 2012 Deluxe, release date set for February 8th, includes all of those elements.

However, the technology that goes into the shoe itself is perhaps just as impressive. Flywire technology offers plenty of stability and support without adding weight, and the ‘Flight Carbon’ plate in the midsole is a first; made with glass and carbon fiber and contoured to the natural shape of the foot.

And of course looks weren’t ignored, as the Air Jordan 2012 again sports a premium construction. The Flywire-based upper sits beneath full-grain leather overlays, giving the appearance of finely-crafted footwear.

In addition to the Air Jordan 2012 Deluxe hitting stores tomorrow, complete with all midsoles and booties, and the standard Air Jordan 2012 release date of February 25th, the Air Jordan 2012 will hit NIKEiD.com on February 14th, selling for $205. Myriad colors will be available, and of course the customer can pick their ride, in terms of midsoles and booties.