SneakersBR x Nike “Spreading Sneaker Culture …”

SneakersBR was the first medium in Brasil to focus exclusively on sneakers and sneaker culture, and that first mover advantage has resulted in an ongoing partnership with Nike Sportswear. The latest result of their collaboration is the upcoming SneakersBR x Nike Sportswear “Espalhando Cultura Sneaker Pelo Brasil” (“Spreading Sneaker Culture Throughout Brasil”), a campaign that will introduce five new Nike Dunk Lows, each representing one of the five regions of Brasil—North, Northeast, Midwest, South and Southeast—and accompanied by a video featuring personalities from said region sharing a little about their cities and culture.

Blogger and artist Vinicius Popó was a primary contributor to the program, as he traveled to each region in order to spread a little bit of the SneakersBR style as well as document testimonials and some of that region’s local culture for use in the films. Popó designed the insoles for each regional shoe based on the specific cities he visited, which include Brasilia (Midwest), Rio de Janeiro and São Paulo (Southeast), Recife and Salvador (Northeast), Belém and Manaus (North) and finally Florianópolis and Porto Alegre (South).

Limited to only 12 pairs per region, the shoes—which come in a special edition canvas bag with 5 different pairs of shoe laces—were handed out by Popó to the people he spoke to within each region. And while the SneakersBR x Nike Dunk Low “Brasil Regions” will likely never be for sale publicly, the videos put together for the campaign will release from Nike Sportswear and SneakersBR weekly, starting September 8th.

Tagged as: Nike Sportswear, SneakersBR.com.br