With the increasing popularity of Skechers Shape-Ups and Reebok EasyTone shoes, it’s become more and more evident that people want quick results simply by doing what they do every day—namely walking—and not actually working out. Lampooning that effort is this new Nike Women ad claiming the Nike Trainer One is the “Ultimate Quick Fix,” allowing women to get into shape and look better through the miracle of quality training shoes which improve their workouts. Novel ideas from the Swoosh, implying exercise and working toward a goal are the way to get in shape.