New Nike Women Ad– “My Butt is Big”


Nike Women Ad

Check out the brand new print (and e-) ad from Nike Women, embracing the different shapes of women’s bodies, including those who happen to be draggin’ a little more wagon. Very cool concept and execution. This is actually a recreation of an ad from a few years ago, I’ll post that one beneath the cut.

UPDATE: Check out four other ads from the same series as the below, 2005 version, celebrating thighs, legs, shoulders and knees.

UPDATE x2: Wow, massive faux pas. So the above ad was forwarded to me by a colleague and I didn’t do my due dilligence, but apparently it’s a Photoshop someone put together using existing copy from the original version (below) and some picture. That is to say, the above ad was not created by Nike or their ad agency, Wieden+Kennedy; the below ad is legit, however. As are the five or so mentioned above. And this new one, which takes a different approach, is also real.

Nike My Butt is Big Ad
Nike My Butt is Big Ad

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