Nike and Wieden+Kennedy continue the Write the Future campaign in the heart of Johannesburg, on one of its tallest structures in fact. Each night the Life Centre skyscraper is illuminated through scads of LED lights, displaying the face of that day’s hero and a relevant headline, both selected by, conceivably, you. To pick the athlete and phrase that will grace the building, simply use the #NikeFuture Twitter hashtag or use the Facebook app. If you’re idea is selected, Nike will send you a photo of the building featuring your picks.
Video: Write the Future–Write Your Headline
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