I’m always intrigued by the relationship between consumer and creator, as well as the advertising and marketing efforts that go into facilitating the exchange between those two, so I occasionally like to share various advertising materials here, frequently in video form. Today however, I’m putting up some print images created for soccer shops in order to push the Nike Mercurial Vapor Superfly II, Nike’s new $400 soccer boot with a groundbreaking adaptive traction system. And it’s that new technology that Nike is eager to pitch in these ads, as the pictures show the shoe preparing superstar Cristiano Ronaldo as he goes for the kick, as well as literally digging into the turf to stabilize. While the shoe obviously doesn’t have six-inch blades coming out the bottom, the imagery created is pretty memorable and clearly gets the intended point across. Thoughts? Check out a couple more photos after the jump.
