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Nike Considered World Cup Team Kits

by Sir Lucas Leftfoot on 2010/02/26

Nike Considered National Team Kits

Nike is at it again, redoing several team’s uniforms in advance of the 2010 World Cup, and doing it in the environmentally responsible, “Nike Considered” way. In order to create these team kits, fabric suppliers used discarded plastic bottles—nearly 13 MILLION—from Japanese and Taiwanese landfill sites and melted them down to create new jersey fabric.

And of course environmental sustainability wasn’t the only focus, as Nike ensured the uniforms are the best in the world from a performance standpoint. Dri-FIT material has again been improved, weighing 15% less than in previous incarnations, and the jerseys emphasize breathability by incorporating “ventilation zones,” made up of over 200 tiny, laser-cut holes on each side.

Last, the jerseys will feature a brand new, double-knit construction, giving it a less bulky appearance and allowing the wearer 10 percent more elasticity while also seeing a slimmer cut, such as we’ve seen on Nike basketball uniforms, to ensure a perfect fit for each individual and maximal air flow.

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