Jordan Brand is one of America’s Hottest Brands for 2009, according to the ad journal Advertising Age. Citing the leadership of Jordan Brand president Keith Houlemard, the family-business way the brand is run as well as the specific advertising strategies used—including social methods like the “Leroy Smith: The Man Who Motivated Michael Jordan” website in addition to traditional marketing campaigns such as the third season of the “Become Legendary” commercials—Advertising Age quotes footwear analyst Matt Powell in calling Jordan Brand “the premiere[sic] designer brand in athletic footwear” and credits the brand’s willingness to make their products intentionally scarce—creating an artificial demand—with driving double digit gains in 2009, a year in which the entire footwear industry has seen a downward financial trend. The complete list is available at Advertising Age’s website.