Jordan Brand Become Legendary Commercial: “SLAP”

I finally saw “Slap” today during the Iowa-Indiana game and it actually lived up to the reasonable hype I had created in my head. It’s the newest ad in season three of Jordan Brand’s “Become Legendary” campaign and stars several athletes signed to the Nike offshoot, including Chris Paul and Derek Jeter, features the tag line “Break to Build.” The spot is done by Wieden+Kennedy New York. Enjoy.

Tagged as: Become Legendary, Jordan Brand, Wieden+Kennedy