Nike Sportswear + Grotesk “Pipe Dream Team” Varsity Jacket

Nike Sportswear CO-LAB Grotesk Pipe Dream Team Varsity Jacket

As a unique concept for the summer/fall, Nike has gathered four graphic artists from around the world to create their own visual ideas of teamwork for the CO-LAB project. Starting from scratch, each designer creates a team name, logo, mascot, motto and anything else they choose, using the varsity jacket as their canvas.

First to the finish is Grotesk; Inspired by the “never say die” attitude of folks trying to make it against the odds in NYC, the Brooklyn-based designer created the Pipe Dream Team and their motto “hard work overcomes mistakes.” And presumably inspired by that constant paper chase, the Pipe Dream Team’s logo is a flying money bag, while their mascot is essentially the same thing, but having sprouted legs. The Nike Grotesk CO-LAB Pipe Dream Team varsity jacket should hit select Nike Sportswear accounts this month. Stay tuned for the other three teams. Via FreshnessMag.com.

Tagged as: Grotesk, Nike CO-LAB, Nike Grotesk "Pipe Dream Team", Nike Sportswear, Nike Sportswear Varsity Jacket