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October 2008

Nike Halloween Pack 2008

October 20, 2008

In keeping with the spirit of Halloween, NikeBlog would like to introduce you to the Nike Halloween Pack 2008, featuring spooky-themed high Vandals and Dunk Premiums, as well as low Air Force 1 and Dunks. Each shoe carries its own Halloween-specific design: the Air Force 1 and Vandal are black shoes with pink accents and [...]

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Eminem’s Air Jordan 2

October 18, 2008

After having collaborated with Eminem on an Air Force 1 and an Air Max 1, Nike is once again working with the Detroit rapper, this time to create a special edition Air Jordan 2 (purportedly his favorite sneaker) inspired by his new book, “The Way I Am.” The shoe was unveiled at the release party [...]

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Nike Boxing

October 17, 2008

As the Kelly Pavlik-Bernard Hopkins fight tomorrow night approaches and I watch the currently-airing weigh-in, I’m getting more and more excited for the bout. As such, I tracked down a cool Nike Boxing commercial. I’ve never seen it aired on TV, maybe it’s because it’s two minutes long, or maybe someone made this on his [...]

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Redesigned NIKEStore.com Launched 15 October, 2008

October 17, 2008

Offers Consumers Globally Faster, Deeper and More Interactive Experiences BEAVERTON, Ore. (October 15, 2008) – Today Nike (NYSE:NKE) unveiled an updated e-commerce experience for consumers globally with its new version of www.nikestore.com featuring 12,000 styles across all of Nike’s performance and sportswear categories. The site features a variety of enhancements including videos by Nike athletes [...]

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Clash of the Titans: Nike v. Wal-Mart

October 16, 2008

Nike has filed a patent infringement lawsuit against Wal-Mart Inc. The lawsuit, filed Monday in the U.S. District Court for the Northern District of Illinois, alleges that Wal-Mart is selling Nike Shox-like shoes, complete with the coil design, that infringe upon two design patents issues to Nike in 2004. This comes on the heels of [...]

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Maria Sharapova to head up new World Team Challenge

October 15, 2008

Along with Jelena Jankovic, Venus Williams and Sania Mirza, Maria Sharapova will headline a new World Team Challenge sponsored by the JB Group, replacing the current incarnation of the JB Group Classic. The new format will feature four regional-teams: The Americas, Asia Pacific, Russia, and Europe. The four squads will consist of three players each [...]

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Nike Considered makes impact at Portland Fashion Week

October 14, 2008

Continuing their move toward more sustainable business practices, Nike unveiled several new items from their Nike Considered line at Portland Fashion Week this past weekend. As has been mentioned on NikeBlog before, Nike has been trying innovative new manufacturing methods to incorporate recycled and reusable materials into their designs. As a leading sponsor of Portland [...]

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University of Kentucky introduces new Nike basketball uniforms

October 13, 2008

Nike is taking symbolism and storytelling within the context of sports uniforms to the next level. Using the new form-fitting jerseys first worn by such Nike schools as Arizona and the Ohio State University, the new wildcat uniforms feature tributes to a former program member, a legendary racehorse and the basketball program’s successful history. Bill [...]

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Shaq is all heart

October 12, 2008

A Shaq-less Kobe is not necessarily an unhappy Kobe — and he probably gets in fewer fights. Especially after Shaq recently admitted that he would probably be even more of an instigator would he and Nike athlete Kobe Bryant have remained teammates: “If I had to do it all over again, I would probably bring [...]

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Obama Force 1

October 10, 2008

Last month, Portland-area artist and Weiden+Kennedy (the brains behind most Nike ads) employee Jimm Lasser unveiled the centerpiece to his Dunk On McCain exhibition, the “Obama Force 1.” Half art-half shoe, the customized Air Force 1s feature a frontal picture of Barack Obama on the right sole, and a profile shot of him on the [...]

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