Today, October 31st, Nike is releasing the Zoom LeBron VI worldwide. The shoe will be LeBron James’ 6th in six seasons and is LeBron’s most versatile shoe to date, according to Nike. Working with designer Ken Link, James wanted to create a shoe that embodies what he believes to be the essence of LeBron: team, toughness, passion and vision. The shoe contains a Zoom Air unit throughout the entire midsole as well as a double-stacked unit in the heel. Also, from Nike: “the cushioning system helps the forefoot for transition when jumping. Deep sipes in the shoe allow for natural motion, which means the shoe works with the athlete’s movement, rather than against it.” It all sounds really cool and very utilitarian.
Nike is making a big worldwide marketing push for this shoe, including different print, digital, out-of-home, and broadcast advertising, all of which will vary per region. The “Chalk” TV commercial has already debuted in America and will continue for the first few days of the NBA season. Retail is US $140 and it looks like some sizes are already selling out at NikeStore.com. And in case you can’t see in the picture, the shoe says “Unstoppable” and “LeBron” on the bottom. I’ll track down the “Chalk” ad and post it later.
