BEAVERTON, Ore. (October 15, 2008) – Today Nike (NYSE:NKE) unveiled an updated e-commerce experience for consumers globally with its new version of www.nikestore.com featuring 12,000 styles across all of Nike’s performance and sportswear categories. The site features a variety of enhancements including videos by Nike athletes and designers discussing product and technology features, improved checkout, better zoom view and MyLocker functionality and the ability for consumers to get involved by posting their own reviews.
“The new NIKEStore gives consumers even better and faster ways to find customizable, exclusive, must-have product, particularly with our improved navigation and search function,” said Chris Shimojima, Nike’s Vice President of Digital Commerce. “NIKEstore.com now provides an even deeper, richer experience for athletes around the globe.”
The new site will be available in the US and 13 markets overseas including UK, Netherlands, Spain, France, Germany, Denmark, Belgium, Luxemburg, Italy, Ireland, Sweden, Finland and Austria.
As part of the NIKEStore.com re-launch, Nike is enabling e-commerce throughout a variety of its other digital category sites with a goal of providing consumers with a seamless shopping experience and deep access to product and content. The first category site to feature e-commerce, nikesportswear.com, was launched on 08.08.08. Over the next months, consumers can look forward to online shopping experiences on nikeid.com, nikefootball.com, nikeplus.com, nikewomen.com, nikebasketball.com and nike6.com.
The site redesign was led in partnership with the digital advertising agency R/GA.